Starting a business in Pakistan is not a ‘cup of tea’, it is a challenge. Even if you are a lawyer, plumber, service provider, or e-commerce business owner. There’s a lot of competition. Your unique idea is of no use until your online presence is not up to par.
This is where SEO comes in: This blog helps you to understand a step-by-step guide on how to grow your local business with SEO.
Understand What SEO Is and What It Does
SEO is the practice of increasing the traffic on your website and ranking higher in Google SERPs against your business-relevant keywords. It helps to get more traffic on your website. SEO consists of different departments, such as on-page SEO, off-page SEO, and technical SEO.
These days, SEO itself has advanced, and Google has designed it for humans. The inclusion of AI in SEO advanced it most, with strategies AEO, GEO, AIO, you can rank up to SERPs in Google overview, Google questions and answers, and AI tools like ChatGPT, Perplexity, and more.
Rank Your Local Business With 7 Easy Steps
1. Find the Right Local Keywords
If you own a bakery in Karachi, someone might type “best lawyer in Karachi” or “lawyers near me.” That’s your clue. Those are the keywords you want to rank for to get traffic.
Use free tools like Google Keyword Planner, Semrush or Ahrefs. Don’t overthink it, just pick words people actually use. Once you find them, build your content around those keywords in a natural way.
2. Optimize Your Google Business Profile
Your Google Business Profile helps people find your shop or office fast. Add your name, address, and contact info clearly as NAP should be the same. Upload real photos, not stock pictures.
Ask your happy customers to drop a review on your profile. Even a few good ones help a lot. When people search for services in your area, this profile can bring you right in front of them on Google Maps.
3. Improve On-Page SEO
Make sure it opens fast and looks good on mobile too. Use your keywords in titles, headings, and text, but don’t force them. Write for people first. Link your pages together so visitors can move around easily.
And yes, always add a short meta title and description that explains what each page is about. This helps search engines understand your website better.
4. Create Local Content
Write about things your local audience cares about, not just random topics.
If you’re running a marketing agency, try posts like:
- “How Startups in Karachi Can Grow with SEO”
- “Best Tips for Small Businesses in Pakistan”
These kinds of blogs show your experience and help your brand feel local and approachable. Keep your writing simple. Talk about real stories, even small wins. People connect with that more than big claims.
5. Build Quality Backlinks
Backlinks tell Google that others believe in your website. Reach out to local blogs, business directories, or even partners you’ve worked with. Ask if they can link back to your site naturally. Avoid spammy sites, they do more harm than good. Backlinks take time to earn, but they help your ranking in a real, lasting way.
6. Use Social Media for Local Reach
Share your blogs, customer stories, or new updates on Facebook, Instagram, and LinkedIn. Reply to comments, say thanks, even joke a little. People remember that. A brand that talks like a human stands out online. The more people engage with your posts, the stronger your online presence gets.
7. Track Your Results and Keep Improving
Use Google Analytics or Search Console to see what’s working. Check which pages get the most visitors or where people drop off. SEO isn’t a one-time thing, it’s more like a habit. Small fixes over time bring steady growth. Keep learning, keep testing. That’s how you move up the ranks.
Why Choose BePerkz
If SEO feels too much or you just don’t have time, that’s okay. This is where BePerkz, a trusted SEO agency in Pakistan, can help.
We’ve got a team that actually listens. We plan, we test, we tweak, and we focus on results that matter. From helping new startups grow to building brand authority, BePerkz understands how the local market works.
We don’t just push traffic. We help businesses turn that traffic into customers.
How long does it take to rank a local business in Pakistan?
It depends, really. Usually, you start seeing good signs in about 3 to 6 months.
Is SEO better than paid ads for local businesses?
Yes, for long-term results. Paid ads stop when you stop paying. SEO keeps working.
Do I need a website to start local SEO?
Yes. A simple, mobile-friendly website is enough to begin. It gives you more control.
Can BePerkz help new startups with SEO in Pakistan?
Of course. BePerkz offers full SEO services for small businesses and startups. We help brands get noticed and grow the right way.
