SEO is the process of increasing a website’s organic traffic and making it more visibile on Google, bad SEO can even negatively effect your website and can waste your time and money, so it’s must to see the important things when hiring an SEO company, agency, or freelancer.

So, how can you pick the right SEO Company? View the things below you should keep in mind before hiring.

Benefits of SEO Services

If SEO is performed well as per Google guidelines, and once your website’s authority is established in your niche with E-E-A-T and you show it to Google. It is a long-term process that may generally take 4 to 6 months, but, it can give you several benefits.

• Long-term results
• Increase organic traffic
• More Conversions from traffic to customers.
• More Online Visibility of Google

Does SEO Affect PPC?

The right SEO can give benefits to your PPC, as well as the right use of headings and CTAs can reduce AD cost per click.

Things to Keep in Mind When Hiring an SEO Company

When you start searching for an SEO company, it’s easy to get confused by big promises and technical words. But the truth is, a reliable SEO partner focuses on transparency, results, and long-term growth, not shortcuts.

Here are a few essential factors to consider before you make a decision.

Check Google Reviews

Always start by checking the agency’s Google reviews on Google Business Profile or sites like Clutch or Yelp. Reviews provide genuine insights into how the company performs, how it communicates, and the level of satisfaction its clients experience.

A trusted SEO agency will have consistent positive feedback and authentic testimonials. Agencies like BePerkz are known for transparent communication and long-term client relationships, which is what sets them apart.

Check SEO Case Studies

Don’t just rely on words, ask for case studies or examples of their previous work. A good SEO agency will be proud to show how they’ve helped clients grow their traffic, improve rankings, and achieve better ROI.

Case studies also reveal the agency’s strategy, whether they focus only on keywords or also work on technical and content optimization.

Tip: Look for agencies that have experience in your industry. That means they already understand your audience and challenges.

Transparency

Transparency is the backbone of any successful SEO partnership. Your agency should clearly explain what they’re doing, why they’re doing it, and what results you can expect.

Avoid agencies that use vague terms or refuse to share reports. SEO should never feel like a rare, you deserve to understand where your money is going.

Follow SEO Guidelines

Make sure the company follows Google’s SEO guidelines and uses ethical, white-hat strategies. Some agencies still use shortcuts or “black-hat” methods to get quick results, but those can harm your site in the long run.

An experienced team, like the one at Bilal SEO Expert, stays updated with every Google algorithm change and focuses on sustainable SEO growth.

Monthly Custom Reporting & Meetings

Regular reporting is a must. Your SEO partner should send you custom monthly reports showing keyword growth, traffic updates, and completed tasks.

Even better, they should schedule monthly meetings to discuss performance, next steps, and any questions you have. This kind of collaboration keeps both sides aligned and builds trust.

Conclusion

Partnering with the SEO company isn’t just about keyword rankings, it’s about a partnership that helps your business grow.

Check reviews, ask for case studies, and work only with agencies that value transparency and follow ethical SEO practices. When done right, SEO becomes one of the most powerful ways to grow your online presence and reach the right audience.